Video marketing is one of the most effective marketing methods on various social media platforms, not just YouTube.
This is because the idea or objective of any video can arrive in a few minutes and also spread in a few minutes.
If we take YouTube as an example as the largest platform for the video industry, it is the second-largest search engine in the world after Google.
What is video marketing?
It is a digital marketing method, that many emerging and large companies rely on now due to its importance in online marketing.
It is a means of content marketing, but visually, as it is called visual content.
The importance of using the video element in marketing strategies came as a result of the increase in viewership and interaction rates, which have increased in the recent period.
This does not apply to the YouTube platform only, but the idea of videos swept all social media platforms such as Facebook, Instagram, and so on.
The idea of the video is not limited to the delivery of several images, as the topic has expanded to include music, information, audio performance, and others.
You must also set the appropriate goal for making that video and work to achieve that goal in the video so that it reaches the customer well and as you wish.
As for the content itself within the video, it must be valuable, attractive, and carry some message, whether it is promotional or financial.
Reasons to use video in your business
- Videos contribute to improving SEO and search engines for a website.
- The interest in videos has increased lately and their popularity is increasing day by day.
- Rely on videos as a tool of credibility in dealing with the audience, to gain their trust in your brand.
- Increase the chances of customers making purchase decisions after watching a promotional video for your product, company, or service.
- Enhancing the commercial image through which the customer sees you, through the content you provide in the video, whether it is promotional, to solve a problem, or even entertaining.
- Many customers love the pleasure of watching visual content in general, whether it is educational, promotional, or entertaining.
Benefits of using video in the marketing process
- Visual content is one of the most popular and popular types of content than other types.
- Increased sales due to rapid spread.
- Build your own brand.
- Increase the percentage of opportunities followed while attracting new customers to your brand.
- Establish a relationship of trust between the brand and the customer.
- If you rely on video placement on your website, one of its most important advantages is the increase in traffic on the site.
- In addition, you can achieve the first rank on the pages of Google's search engines.
- According to the latest statistics, the share of videos is increased on various social media platforms, as opposed to written content such as articles or even photos.
Why does your business need a video marketing idea?
Types of Marketing Video
There are many types of promotional videos for videos, the most important of which are: