One trend that is by no means going away is video content marketing. Did you know that 80% of Internet users in the United States of America watch at least one online video each month? That is 2 billion views of videos every day.
You lose a huge opportunity if you don't consistently produce videos for your online business.
It was inexpensive. Gone are the days when you had to purchase costly film cameras and software and learn all of the intricacies of video editing. Most people's phone cameras these days are capable of producing half-decent videos.
But take note that I said "half-decent." Everything you do to market your company should be of the highest caliber; you shouldn't just do it because everyone else is doing it. On YouTube, there are probably 100 bad videos for every good one. Make sure the videos you post represent the image you want people to have of your company.